Studio Profile Interactive Wallpaper TM was formed in 2002 by Rachel Kelly to develop and manufacture bespoke wallpaper, predominantly for the interior design market and private commission. Rachel has since extended the Studio portfolio to include production wallpaper designs and an innovative pattern product collection.ClientsBBCMC Living, Japan The Zetter Hotel, London Graham & Brown Crafts Council, UKThe Design Museum, London The Geffyre Museum, London The Hill House, Scotland Interactive Wallpaper TM has consistently attracted critical acclaim from its beginnings, being described as innovative, modern and elegant. Interactive Wallpaper TM was awarded Best New Wall Covering Design, by Elle Decoration in 2002, and has been nominated for the Elle Decoration Observer Readers Future Design Classic Award, 2004 and won Young Designer of the Year in The Homes and Garden Classic Design Awards 2005. The link of the design creator to the design user i.e. the customer, has always been at the forefront of Rachels philosophy. Interactive Wallpaper TM links the user to the maker through interaction with pattern design, achieving a utilitarian functionality. The signature Interactive Wallpaper concept is a two-stage bespoke wall covering product consisting off background pattern wallpaper with stick-on pattern pieces to be attached in-situ. The patterned stickers echo the design of the underlying paper and also contrast with the print to create a visual depth. The final placing of the pattern pieces and stickers is decided when the wallpaper has been situated to create a bespoke finish specific to each environment. This appealingly high quality interior design solution ensures exclusivity of the design yet retains the economy of a limited edition service.Commissions undertaken during 2004 included a brief to devise a surface decoration scheme for management meeting rooms in the new BBC Media Centre at White City, London. Other commissions include a wallpaper commission for Top Shops new Manchester store. Nine bespoke designs for The Zetter Restaurant and Rooms in Clerkenwell London. As well as numerous private commissions, in 2003 /2004 Rachel exhibited at the Crafts Council, The Geffyre Museum, The Victoria & Albert Museum, and the Design Museum in London, also at Charles Rennie Mackintoshs Hill House in Helensburgh, Scotland and with the British Embassy in Paris. Background Rachel Kelly was born in Edinburgh and studied printed textile and surface pattern design at Leeds College of Art and Design, before attending Central St Martins College of Art in London to undertake a Masters Degree in Textiles. Rachel has always been driven to design ideas and to question the role of the designer. Through interactivity Rachel has challenged the designer ego and worked to bring creative empowerment into the consumer agenda.